ESRB Defends Dead Island Logo Decision
The hanging snake god along the original Stone-dead Island skint the videogame industry's marketing guidelines, says ratings plank.
Following the news that the Dead Island box art logo would be adapted for the North North American country market to survive slightly fewer graphic, the ESRB has issued a statement defensive its conclusion to enquire for the change. The original version of the logotype – which will still appear in the game itself – featured a corpse hanging from a tree, where the new version shows a zombie shambling forward.
The ESRB's statement aforesaid that it never set or censored the content that appears in a videogame, but that a game's promotional material was seen by more people than antimonopoly those World Health Organization played IT. It said that the videogame industry had put guidelines in place about what was and wasn't set aside in advertising and selling materials, and that in its master copy form, the logo had unkept those guidelines. Every the ESRB had done, the statement read, was get developer Techland and publisher Deep Silver to pursue the industry guidelines.
This isn't the first clip that the box prowess for zombie-themed games has fallen foul of those guidelines. The ESRB took exception to the box art for Valve's Left 4 Dead 2, which featured a hand missing all merely two fingers. More like Perfectly Island, the fix was relatively minor – Valve varied the art so that the missing fingers were merely folded over – but that was enough to appease the ESRB.
Dead Island is regular for release connected PC, PS3 and Xbox 360 in the tierce quarter of this year.
Source: IGN
https://www.escapistmagazine.com/esrb-defends-dead-island-logo-decision/
Source: https://www.escapistmagazine.com/esrb-defends-dead-island-logo-decision/
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